MagneCote is the world's first magnetic paper – a standard press sheet pre-collated with a magnetic surface. This swatchbook is targeted at advertising and design agencies, combining a refrigerator section – which tells the MagneCote story and provides ideas and tips for using the paper – with a freezer of “tasty samples” printed on MagneCote. The metal case reinforces the concept and provides a metal surface on which to test the printed samples.