A global supplier of specialty papers and engineered products, Glatfelter needed a better way to reach printers and merchants about their new line of specialty uncoated papers. We proposed turning eight individual folders into a single swatchbook, with the ability to add and subtract samples over time.

The "Paper That Works" concept positioned Glatfelter Specialty Uncoated as an everyday, essential, workhorse, printing and converting paper.

Related:

Xcelerator Swatchbook